Data is our indispensable source of information when making decisions. But without analysis it is simply data. Obtaining information of relevance to a business is not simple, it requires mathematics and statistics, but for it to be relevant it is necessary to think of a purpose and for this we must consider what we can do with our data.
- Analysis and prediction of financial risk
- Marketing campaigns directed at audiences segmented by age, geographic location, gender, preferences, etc.
- Control panels for real-time monitoring
- Improve the relationship with our customers based on the data we have from them with answers to specific questions: when was the last time I contacted you?
- Improve the image of your company, do you know what is the reputation of your company or your public image on the internet and media?