The importance of SEO and Google My Business to position your business online

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In the digital age, it is crucial that companies and businesses have an effective online presence and rank well in search engines. In other words, it is essential that companies are present on the web and that their websites are easily found by users.

In this sense, search engine optimisation and SEO are fundamental tools to make it easier for potential customers to find your website on the Internet. SEO stands for Search Engine Optimisation, and it is a set of techniques that are used to improve the ranking of a website in search engines.

One important way to improve the visibility of a business online is through Google My Business. This free Google tool allows businesses to create an online profile and appear in local search results and on Google Maps. By setting up a Google My Business account, it is possible to add detailed information about your business, such as address, hours of operation, phone, website and reviews.

Customer reviews and comments are an important part of your Google My Business profile. These reviews give potential customers an idea of the quality of your products and services and can therefore influence their purchasing decision. Therefore, it is essential to encourage your customers to leave comments and reviews on your Google My Business profile.

In addition to Google My Business, Google Analytics is another valuable tool that businesses can use to improve their online presence. Google Analytics provides valuable information about user behaviour on your website. This information includes the number of visits, time spent on the site, page views, bounce rate and other important statistics. With this information, business owners can identify areas of their website that need improvement and adjust their marketing strategy accordingly.

In short, search engine optimisation and SEO are essential to the online success of any business. Google My Business and Google Analytics are useful tools that can help improve a business' online visibility and provide valuable information about customers and their behaviour on the website. By adopting a solid SEO strategy and using these tools, businesses can improve their online presence and therefore increase their online and offline success.